TEDx Youth

TED and its independently organized TEDx events maintain a highly recognizable and carefully controlled visual identity. Motivated by the opportunity to work within a refined brand, I entered a design competition for a local TEDx Youth branch whose slogan is “Breaking Down Barriers.”

My concepts visually interpreted the slogan by treating the “X” in TEDx as a structural barrier, drawing inspiration from construction and demolition imagery to represent the act of overcoming obstacles. The design works within TED’s bold, angular aesthetic while introducing additional visual storytelling and structural detail.

The concept won the design competition two years consecutively. Since then, my graphics have appeared regularly across event social media, promotional materials, and apparel, becoming a recurring visual element of the organization’s public-facing identity.