Spright Games

Spright Games is a new Minecraft DLC content company producing add-ons, maps and skin packs. I translated their core values of friendliness and excitement into bright colors, bold shapes, and a recognizable aesthetic that could stand out in a busy digital storefront.

My sketches began with the silhouette of the Minecraft allay, which I stylized and simplified to work at a small scale, and continued with logo ornaments and supporting graphics like the Mario-esque background and brandmark.